The world is changing fast, and the idea of the traditional library as just a place where you can borrow books and media has been fading for quite a while. Libraries are enthusiastically and creatively responding to this, developing new forms of service because they're aware that simply improving their current offerings won't cut it.

They want to modernize, explore new marketing concepts, and keep up with the times. Still, the question remains whether that's enough or if there might be more fundamental changes needed in their institutional attitude and identity. Do we need to create a new story for the library?